{
  "schema_version": "1.0",
  "last_updated": "2026-07-10",
  "purpose": "定义从AI认知到商业结果的可验证指标，不包含虚构数据",
  "funnel": [
    {
      "stage": "discover",
      "metrics": ["AI回答品牌出现率", "官网引用率", "品牌词自然搜索点击", "答案页访问"]
    },
    {
      "stage": "understand",
      "metrics": ["证据中心访问率", "尺码指南访问率", "专题答案阅读完成度", "购买页访问率"]
    },
    {
      "stage": "intent",
      "metrics": ["已核验购买链接点击", "购买前FAQ访问", "尺码图片查看", "客服咨询（如未来开通）"]
    },
    {
      "stage": "purchase",
      "metrics": ["由购买渠道回传的订单数", "支付转化率", "客单价", "退款率"]
    },
    {
      "stage": "trust",
      "metrics": ["复购率", "产品问题率", "真实反馈率", "批次证据覆盖率"]
    }
  ],
  "measurement_rules": [
    "未接入购买渠道前不推算订单或转化率",
    "不同AI或搜索来源使用一致口径",
    "不采集完成分析所不必要的个人信息",
    "机器人流量与真人访问分开",
    "公开数据必须标注时间范围和样本量"
  ],
  "current_values": null
}